Luxury Swiss Made Watches

Crafted from corrosion-resistant 316L surgical steel and measuring just 5 mm thin, the Smart 39 redefines Swiss sport-chic elegance with its ultra-slim profile. Its patented “half-and-half” design honors Gérald Genta—the legendary watch designer behind over 100,000 sketches between 1954 and 2011.

Refined details include an invisible crown, dual guilloché dial, scratch-resistant sapphire crystal, and an integrated silicone strap. Inside, a Swiss-made, ultra-precise quartz movement delivers a 5-year battery life.

Water-resistant up to 50 meters and backed by up to 8 years of international warranty, the Smart 39 is available in vibrant orange, turquoise, green, blue, white, and black.

NETHERLANDS

890 €

FRANCE

890 €

IRELAND

890 €

SOUTH AFRICA

890 €

SWITZERLAND

890 €

GERMANY

890 €

GREECE

890 €

ITALY

890 €

JAPAN

890 €

Inspired for you

Celebrities & friends

Ferrari Club Switzerland

Discover our unique collection with 42 impactful ecological and ethical laboratory-grown diamonds: 1,26 ct in total, 42 diamonds, each 2 mm large and 0,03 ct !

“Shine bright like a diamond” says the song… Use the “try me on” and enjoy the sport-chic jewels on your wrist. Which color will you fall in love into ?

FIFTH AVENUE

1,640 €

OSAKA

1,640 €

MONACO

1,640 €

OSAKA

1,340 €

BRUGES

1,340 €

FRANCE

1,340 €

Coming Soon SMARTER 34

Coming Soon GODDESS 34

Disrupting time with elegance

Creator of the "50/50" Watch Design

Two iconic watches in one. A vision. A signature.

In 2020, in Lugano, a simple yet revolutionary idea took shape: to unite two masterpieces of watch design—both conceived by Gérald Genta—into a single, bold timepiece.

The concept was sparked over dinner, when one of the founders placed two watch visuals side by side in the shape of a bow tie, folded them together… and the “50/50” design was born.

Two half-dials. Two half-cases. One patented, asymmetrical silhouette, instantly recognizable.

The name came naturally: Genius. A tribute to the “Picasso of watchmaking,” who created over 100,000 sketches between 1954 and 2011. A contemporary work of art, crafted to be worn.

DIAMONDS

Discover

Born in Lugano - Switzerland

Genius was founded in Lugano, at the heart of Italian-speaking Switzerland, a serene, refined, and inspiring setting that echoes the spirit of its timepieces.

It was in this distinctive environment that Genius introduced a bold new vision: an unprecedented asymmetrical watch that defies the traditional symmetry of classic watchmaking. Two contrasting guilloché patterns—horizontal and “Grande Tapisserie”—two half-dials, two half-bracelets, and one striking signature: an invisible crown that elevates the purity of the design.

Merging Swiss precision with daring creativity, Genius embraces its counter-current identity, always with elegance.