Die menschliche Dimension von Zeit definiert uns. Da wir das sind, was wir im Leben erreichen, ist Legacy, was unseren Wert bestimmt. Ich war immer schon von der Welt der Haute Horlogerie fasziniert, weil sie sowohl Schönheit als auch handwerkliche Präzision zum Ausdruck bringt und wegen den außergewöhnlichen Menschen, die hinter jedem einzelnen Uhrwerk stehen. Genius ist eine Hommage an Gerald Gentas Vermächtnis, sein unvergleichliches Talent für das Design der kultigsten Uhren aller Zeiten. Bei allem Respekt für den Maestro wollte ich etwas Neues und Einzigartiges schaffen. Genius ist eine Design-Kollision, eine Art von Kunst, die sich aus der kosmischen Dynamik der Formen ergibt. Wir leben in einem chaotischen Spannungsfeld von Disziplinen und Ideen entspringen der spannendsten und unberechenbarsten aller Zeiten: der Zeit des Genius. -Mr.Genius
“Ohne GERALD GENTA gäbe es die Uhrmacherei, so wie wir sie heute kennen, gar nicht. Es gäbe keine „SPORT CHIC“ Uhren.”
-Laurent Picciotto
Die Geschichte der Kunst entstand aus Ungehorsam, und ein Künstler ist dazu verpflichtet, die Welt zu provozieren, um sie zu verändern. Künstler sind Rebellen, die ihre Ära herausfordern, indem sie das Unvorstellbare propagieren. Die Ideen eines Künstlers müssen aufrütteln, seine Werke einen Skandal auslösen. Er darf nicht nach Arbeit suchen, sondern nach Kollision. Materie, Energie und Zeit sind durch den Zusammenprall gegensätzlicher Kräfte entstanden, und das gilt auch für die Inspiration. Man kann es Kontroverse nennen, wenn man möchte.
Wir nennen es Genius.
WHO
The brand was born in 2020 as an homage to Gerald Genta, a legendary Genius of Watch Horology.
The fact that he designed for the two biggest brands in the industry was too amazing to ignore. We also realized that most people who knew those two brands did not even know the existence of Gerald Genta.
WHAT
In 2020, has been founded in Switzerland GG SA Company and the first collection has been launched: Legacy Collection with exclusive and Limited-Edition series with 88 pieces for the Stone Dials Line and 99 pieces for the Guillochè one, for each single reference.
Having met in the past many times with Gerald Genta and wanted to create a watch that honored him personally. The watch had an automatic Swiss Sellita movement, but then we decided to create a modified version, which we named Genius Power.
Half of the case, dial and bracelet is inspired Royal Oak and the other half part has the case, dial and bracelet of a Nautilus.
We managed to create one watch taking half a part of one and half a part of the other, making a new fusion of a unique design.
A brilliant idea that is giving us a great feedback since the beginning.
The second creation the Genius Smart watch came as an Evolution of previous collections, as we wanted to design a sport watch with a new philosophy. The Genius Smart watch comes with a Swiss Quartz movement having the same case design and idea as the Hommage but with a rubber strap.
There is also a Sunray version in the Smart Collection that has a shinny dial and has the rubber strap that follows only the Genius aqua strap. The Smart collection is very interesting and a door opener due to its comfort on the wrist (light and thinner case due to the quartz movement) and the more affordable retail
price.
It comes in many different color variations.
CLIENT TARGET
Our target is both men and women for both collections.
For women it will be easier to wear the Genius Smart being lighter and for its comfortable on the wrist. There is also the frost variation in the Hommage collection that is also targeted to women and glamorous men.
WHY
The Genius Watches concept today represents the union of two worlds: that of haute horlogerie which also opens its doors to enthusiasts and connoisseurs who would hardly be able to obtain what have always been considered the master pieces of the watchmaking world.
A Genius watch was made so we all can own a piece of Gerald Genta without the restrictions which are imposed by some.
WHERE
In Lugano, Switzerland or online. Today we have just started the distribution in Europe.
In Spain we are in Marbella with Gomez y Molina and in Ibiza with Joyeria Wesselton.
We also have Royo Joyeros in Albacete.
We should start also with a new customer in Sevilla in September.
In Greece we are with Gofas with six pos. Athens, Athens Airport, Mykonos, Santorini, Thessaloniki, and Sani Resort.
We are also looking into having two agents in Germany in the next upcoming months and we have a person also interested for the distribution in the US.
