Nous sommes définis par la dimension humaine du temps. Dans la mesure où nous sommes ce que nous accomplissons dans la vie, l’héritage est ce qui définit notre valeur intrinsèque. J’ai toujours été fasciné par le monde de la haute horlogerie en raison de sa capacité à refléter la beauté et la précision de l’artisanat, ainsi que des personnes extraordinaires qui se cachent derrière chaque montre. Genius est un hommage à l’héritage de Gérald Genta, à son talent inégalé de créateur des montres les plus emblématiques de tous les temps. Avec tout le respect dû au maestro, je voulais créer quelque chose de nouveau et de véritablement unique. Genius est une collision de designs, une forme d’art émergeant de l’impact cosmique des formes. Nous vivons au croisement chaotique de disciplines et d’idées qui jaillissent de l’époque la plus exaltante et la plus imprévisible de toutes – l’époque du génie.
-M. Genius
“Sans GÉRALD GENTA, l’horlogerie telle que nous la connaissons aujourd’hui n’existerait pas. Il n’y aurait pas de montres “SPORT CHIC”.”
-Laurent Picciotto
L’histoire de l’art a été bâtie sur la désobéissance et il est du devoir d’un artiste de provoquer le monde afin de le changer. L’artiste est un rebelle qui défie son époque en proposant l’impensable. Ses idées doivent être déroutantes, son œuvre un scandale. Il ne s’agit pas d’un travail, mais d’une collision à laquelle il doit aspirer. La matière, l’énergie et le temps sont nés du choc de forces opposées, et il en va de même pour l’inspiration. On peut en quelque sorte la qualifier de controverse.
Nous l’appelons Genius.
WHO
The brand was born in 2020 as an homage to Gerald Genta, a legendary Genius of Watch Horology.
The fact that he designed for the two biggest brands in the industry was too amazing to ignore. We also realized that most people who knew those two brands did not even know the existence of Gerald Genta.
WHAT
In 2020, has been founded in Switzerland GG SA Company and the first collection has been launched: Legacy Collection with exclusive and Limited-Edition series with 88 pieces for the Stone Dials Line and 99 pieces for the Guillochè one, for each single reference.
Having met in the past many times with Gerald Genta and wanted to create a watch that honored him personally. The watch had an automatic Swiss Sellita movement, but then we decided to create a modified version, which we named Genius Power.
Half of the case, dial and bracelet is inspired Royal Oak and the other half part has the case, dial and bracelet of a Nautilus.
We managed to create one watch taking half a part of one and half a part of the other, making a new fusion of a unique design.
A brilliant idea that is giving us a great feedback since the beginning.
The second creation the Genius Smart watch came as an Evolution of previous collections, as we wanted to design a sport watch with a new philosophy. The Genius Smart watch comes with a Swiss Quartz movement having the same case design and idea as the Hommage but with a rubber strap.
There is also a Sunray version in the Smart Collection that has a shinny dial and has the rubber strap that follows only the Genius aqua strap. The Smart collection is very interesting and a door opener due to its comfort on the wrist (light and thinner case due to the quartz movement) and the more affordable retail
price.
It comes in many different color variations.
CLIENT TARGET
Our target is both men and women for both collections.
For women it will be easier to wear the Genius Smart being lighter and for its comfortable on the wrist. There is also the frost variation in the Hommage collection that is also targeted to women and glamorous men.
WHY
The Genius Watches concept today represents the union of two worlds: that of haute horlogerie which also opens its doors to enthusiasts and connoisseurs who would hardly be able to obtain what have always been considered the master pieces of the watchmaking world.
A Genius watch was made so we all can own a piece of Gerald Genta without the restrictions which are imposed by some.
WHERE
In Lugano, Switzerland or online. Today we have just started the distribution in Europe.
In Spain we are in Marbella with Gomez y Molina and in Ibiza with Joyeria Wesselton.
We also have Royo Joyeros in Albacete.
We should start also with a new customer in Sevilla in September.
In Greece we are with Gofas with six pos. Athens, Athens Airport, Mykonos, Santorini, Thessaloniki, and Sani Resort.
We are also looking into having two agents in Germany in the next upcoming months and we have a person also interested for the distribution in the US.
